Case Studies
Driving Donor Engagement: Revitalizing a University’s Annual Giving Program
A mid-sized university with a loyal alumni base was experiencing a decline in annual giving participation, with a 10% drop over the previous five years. Leadership sought to revitalize the program but lacked the internal capacity to identify the root causes and implement an effective strategy.
Solution
McDermott Philanthropy partnered with the university to conduct a thorough analysis of donor data and engagement trends. We designed a multi-channel annual giving campaign, refreshed communication strategies with compelling messaging, and facilitated training for the development team to better engage alumni and steward gifts.
Impact
Transformational Impact in Numbers
This case underscores the impact of data-driven analysis and refreshed engagement strategies on revitalizing donor participation. By creating a compelling narrative and optimizing communication channels, McDermott Philanthropy enabled the university to reconnect with its alumni and achieve remarkable growth in both participation and giving. Tailored training for the development team further ensured long-term success by equipping staff with the tools and confidence to sustain these improvements.
15%
Annual giving participation rose by 15% in the first year, reversing the downward trend.
1.2M
The campaign exceeded its financial goal, generating $1.2 million, a 20% increase from the previous year.
2500
The initiative attracted 2,500 first-time donors, expanding the university’s donor base.
Results
Client Testimonial
“McDermott Philanthropy transformed our annual giving strategy. Their expertise and innovative approach not only increased participation but also strengthened alumni relationships for the future.”
Case Studies
